Every time you use a search engine, that search engine records information about you and what you were searching for. Using this search data, as well as what sites you clicked on, the search engine then gives you custom-tailored results based off the information it already knows about you. Google AdWords makes the most of this capability by showing ad for the products and services you’re already searching for.

Understand How Your Buyer is Searching for You

A strong Google AdWords strategy can change the way you do business.

Google AdWords

While many companies use Google AdWords to run pay-per-click campaigns, most fail to put the data to work.

We will work with you to develop a list of profitable keywords to help your ads perform best, then we’ll work on finding the keywords that will convert visitors for your website.

Our Google experts can extract information about your website through Google’s reporting tools, and adjust your SEO strategy to reflect the way people are searching for your business, product or service. From there, we help you analyze keyword data and build it into your SEO campaigns.

What We Do

  • Attract new visitors (and future customers)

  • Deliver valuable and specific market research

  • Identify the devices that deliver the best conversion rates

  • Optimize AdWords and SEO strategy, helping your website appear at the top of Google search results.

An effective AdWords strategy is a critical part of your online marketing plan, but it doesn’t stop there. Our pay-per-click ads work in harmony with the other parts of our inbound marketing campaigns to deliver measurable results.


As proud Google Partners, we are certified, recommended, and trusted by Google. We have proven success with all of Google’s products and tools, and we work directly with Google to stay ahead of the curve.

Want to learn more? Let's talk.

At HW, our team of HubSpot-certified marketing experts know all best strategies and practices to make the most of a pay-per-click campaign. Using tools like AdWords, we can find out exactly what your ideal leads are searching for, helping you build an advertising strategy that works.