Our GamePlan process will outline your inbound strategy & goals,
consolidating all of your marketing efforts into an actionable plan.
Before we can implement an effective GamePlan, we have to find out all the ins and outs of your business, and where you stand in your industry. With that in mind, our first order of business is to pick your brain and gather all the information we can about your current customers, competitors, industry landscape, metrics, and other helpful information. Then, we combine your answers with our own research, and use all the information we collect to create a comprehensive overview for you. Typically, this stage is where we begin to see ripe opportunities for growth. With these new opportunities in mind, our focus shifts to creating specific, intelligent goals for your company or organization.
Inbound is about delivering the right information, at the right time, to the right people. In order to determine who we’re targeting, we develop a number of customer profiles characterizing your ideal prospects, which we call Buyer Personas. After developing Buyer Personas, everything we do afterward is designed with them in mind: attracting, converting, and closing your perfect client is the guiding principle behind inbound marketing.
The GamePlan then shifts into mapping out your entire inbound campaign. This includes deciding on premium offers, developing a content roadmap, and lead nurturing for your Buyer Personas as they move through each stage of the Buyer’s Journey. Because all of our marketing strategy is rooted in attracting your perfect client, we also ensure that everything we include is backed by robust keyword research and search engine optimization, helping you find your client through the natural searches they make every day.
The key to successful inbound marketing is to inform your customer: by educating your customer and helping them find answers to their problems, we’ll not only be able to steer them toward your site for solutions, but also be able to build trust with your brand. Between content creation (blogs, social media, videos, etc.), event planning, graphic design, website optimization (including desktop and mobile optimization), PPC, and more, we’ll help you give your customers all the answers they need. Together, we manage the implementation of your campaigns, making sure all content is optimized, correctly organized, and supported by your social media channels.
With our GamePlan, we’re able to build campaigns well before they’re shared, allowing us to spend our time measuring and tweaking them as they pan out to maximize their effectiveness. By creating gorgeous landing pages filled with captivating content and utilizing an up-to-the-minute reporting system, we’ll help your business get discovered by all the right people.
Every single thing we do is measured and analyzed. We scrutinize all the data we collect to find insights, changing or tweaking things when necessary to give you the best outcome possible from your marketing GamePlan. At the end of the day, it’s all about results--and ROI is king. Fortunately, Inbound is complementary: when any element of the message is improved, the entire message benefits.
It’s a business fundamental: there are people who will pursue your business, and there are those who just aren’t interested. Stop wasting time and resources trying appeal to everyone, and start focusing on attracting the right people to your website. This guide will give you specific instructions on how to build buyer personas, so you can start to pinpoint your target audience and ensure your marketing efforts translate into customers.
Stop working harder, and start marketing smarter.