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Inbound Marketing Certificate Application
Spring 2017

Application Deadline - 1/18/17

Since 2006, inbound marketing has been widely recognized as the most effective way to grow a business. Gone are the days of outbound marketing -- buying ads, buying email lists and scrounging for leads. Inbound marketing focuses on creating quality content that pulls people toward a company and product, at a time and in the manner that works for them.

This inbound marketing certification course, presented by Richie Knight, of HW Creative Marketing, will cover the methodology that businesses must use in order to attract more visitors and convert them to leads, customers and brand promoters. Students will earn learn how to align the content they create with their target audience's interests, challenges and goals, as well as how to naturally attract inbound traffic they can then convert, close and delight over time.