The top ecommerce sites in the world (Amazon, Zappos, etc.) are using consumer data to maximize profits and dominate the competition. Are you?
By leveraging the lead-generating/nurturing tools and marketing automation software, we can determine who your leads are, where they come from, the types of products and services they prefer, and the context behind their purchases. You can then use this data to help you allocate your marketing budget more efficiently than ever before.
Whether it’s converting visitors into customers, re-engaging an old customer back to life, or offering recommendations to your best buyers, you can use these insights to increase sales. Using our data, we’ll help you deliver customized and targeted email marketing campaigns as well as create content to aid your customers’ purchasing decisions.
By segmenting your leads based on their properties, you’re able to place them into the most relevant lists and workflows, automatically delivering them targeted promotional campaigns as they are created and scheduled. We’ll create automated responses and promotions based on customer behavior, as well as coupon codes and promotional offers that can be distributed at your discretion.
Ecommerce + Marketing Automation = Endless Possibilities
By joining your sales and marketing engines, we are merging invaluable data to gain insights you might not have known existed. By using ecommerce platforms like Shopify, WooCommerce, and BigCommerce, you are enabled to share data across softwares to create powerful marketing engines.
We create unobtrusive, attention-grabbing areas on your website to increase information gained from each customer, then segment your contact list into manageable chunks based on finite characteristics. We use this data to customize different offers and communication based on their data and preferences.
Customer segmentation is a simple concept, but one that can help businesses immensely by allowing them to target their leads with the perfect, custom-tailored message meant just for them. It works like it sounds: breaking the customers up into segments. These segments can be based on anything, but are usually based on demographics such as age, gender, occupation, and so on. Even with a product that has a universal appeal, marketing that casts too wide a net will inevitably have some holes. By identifying the demographics of the leads most likely to buy your products, you can deliver the perfect message to the perfect person, delighting them and driving them towards purchase. Better yet, by knowing and understanding which demographics are likely to make a purchase and which are not, you’ll be able to save money and manpower that would otherwise be wasted marketing to people who would never buy your product in the first place.
Employ your data to better sell your product
Stay relevant to your customer and re-engage customers who haven’t purchased in a while by offering them a steady stream of information and offers. Suggest products, offer incentives, and keep them coming back again and again.
Retaining your current customers is more cost-effective than constantly acquiring new ones. Delight your current client base while bringing in a steady stream of new customers.
Use your sales data to better market to customers, and vice versa.
We create a closed-loop reporting cycle, offering analytics at your fingertips 24/7. We are able to see each step of the process from first touch to final sale (and sale, and sale, and sale), allowing us to focus resources on your best marketing sources, and see which ones are not pulling their weight. This means that we not only understand who is purchasing and how much, but where they come from, what interests them, and what offers worked best for them in the past. We can focus on the right channels and offers, understand clearer results, gain audience insights, and set real goals.
Two major areas--workflows & campaigns
Workflows are a series of if/then statements that trigger an action. Typically, this consists of a set of drip email campaigns dependant on the customer’s segment. They are ongoing and are designed to continually re-engage your customer base.
Campaigns are specific, targeted efforts to concentrate all of your marketing strategies around an offer, with an attainable goal in mind. We craft specific offers based around business/industry groups, product lines, demographics, or Buyer Personas. These campaigns can be made up of a number of media, including landing pages, calls-to-action, emails, blog posts, social media, and more, all depending on what types of media resonates best with your target audience.
And of course, every campaign and workflow is tracked so you can always have the peace of mind and a concrete and measurable ROI.
With our closed-loop reporting , you will be able to see every customer’s activity from page initial visit, to purchase, to re-purchase, and so on. You’ll also have a full sources report, tracking which marketing channels are providing the best ROI.