HW Creative Marketing Blog

Why a Small Business Should Use CRM

[fa icon="calendar'] December 4, 2015 / by Nicole Batten

Big business, small business, little business, or tall business. Every business, regardless of size, needs a customer relationship management system.

Often seen as a big business investment, customer relationship management, or CRM, can be utilized just as effectively by small businesses as well. Here are some reasons why a small business should use a CRM.

Improve Customer Service

The customer is always right. Every company knows that, and the way to practice what you preach is with a CRM. Tracking customers complaints with a CRM allows a company to pinpoint where the company needs to improve. Learning from these trends allows a company to develop customer service that best caters to customers needs.



CRM software records the interactions between a company and its customers. With this information, a CRM acts as a book keeping system by tracking key performance indicators such as revenues and profits. Small businesses can use these patterns to find improvement areas, and operate more efficiently.


Computer data


Client Management

WIth the important information from insights, small businesses can more effectively manage clients by formulating plans and strategies. Information on past customers is used to cater to current customer needs, and targeting future customers.


Sales Strategy

A solid CRM strategy helps to form a productive sales strategy. Performance indicators, sales trends, and customer insights are all important when building a sales strategy. Small businesses can utilize sales trend data to shape products/services to enhance targeting customers.

Download the free eBook to learn how to build a keyword strategy for your business

Topics: Inbound Marketing, Small Business Tips, Inbound Sales

Nicole Batten

Written by Nicole Batten

Nicole is known at HW as the “brains behind the operation,” she oversees all of the development and back-end work. As an experienced developer, Nicole has been advancing her skills in web design & development since she was a high school student and is an irreplaceable member of the team. She is an expert at problem solving and works hard to help maintain HW’s impeccable turnaround time.