HW Creative Marketing Blog

20 Ways to Streamline Your Ecommerce Checkout Process

June 5, 2017
By Eric Hangartner


The checkout process is the last barrier between your customer and their purchase. But too often customers abandon their carts due to unforeseen obstacles. Don’t let your customers change their minds by having a slow, clunky checkout process. Spending time streamlining your process is not only...

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Top 10 Reasons for Shopping Cart Abandonment

May 4, 2017
By Eric Hangartner


If you own a web store, you’ve probably already experienced the frustrations of customer cart abandonment. But what exactly is keeping your customers from pulling the trigger? Here’s 10 of the top reasons for cart abandonment:

1. Too many extra costs.

Added fees are an online shopper’s worst...

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5 Cart Abandonment Statistics That Will Shock You

April 19, 2017
By Eric Hangartner


Every ecommerce store has felt the frustrations of cart abandonment. But just how big of a problem is it? Here's 5 shocking cart abandonment stats that everyone with a web store needs to see:
  1. The average cart abandonment rate is 70%.

    There are many factors that influence shopping cart...

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5 Common Ecommerce Mistakes and How To Avoid Them

December 21, 2016
By Richard Hamm


With millions of online retailers to compete with, there is no room for errors that might turn shoppers away. A small inconvenience to your shoppers can amount to major revenue losses at your store. Poor design and lack of optimization can decrease repeat purchases and upselling. Here, we...

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How To Use Email Receipts To Increase Shopify Sales

December 7, 2016
By Richard Hamm


You probably send out email receipts to every customer that buys from your online Shopify store. But did you know these receipts can be some of the most powerful tools for marketing, increasing repeat sales and building customer relationships? The internet has changed everything, including...

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How To Use Video to Increase Your Ecommerce Store's Visibility

December 5, 2016
By Richard Hamm


One of the the biggest complaints that online shoppers have is the lack of hands on experience before they buy something. One of the best ways to minimize this problem is to use video to showcase your products. Video can give your customers a chance to see all the features of your gadgets, the...

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Are You Confusing Organic Search and SEO With Paid Advertising?

October 28, 2016
By Nicole Batten


Your Shopify store is full of great products that you want people to find and purchase. The key to selling your products online is bringing the right traffic to your Shopify store. There are several ways that you can drive traffic to your site, but the two key ones that most businesses are...

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Crafting Perfect Page Titles for Your Shopify Site

October 10, 2016
By Luke O'Kelley


A page title may not seem like much, but it is more than just a label. If you want your Shopify site to stand out, choosing a powerful page titles is essential to determining how a page on your website will rank in search engines.

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How We Helped Increase Revenue by 76% in 18 Months

September 30, 2016
By Luke O'Kelley


We don't talk about it often, but at HW we love what we do, and most of all, we love when our work makes our clients look good.In this post, we will discuss an Inbound Marketing strategy that we created for one of our client Peach State Pride, show how we implemented it, and explain how it...

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[INFOGRAPHIC] 3 Online Retail Trends For 2016

August 16, 2016
By Luke O'Kelley


We now live in a world where the digital world and the retail world have collided, and have created a superpower: Ecommerce. There are three contributors to thank for these online retail trends: mobile, millennials, and beacons. This infographic from Smart Insights illustrates how these three...

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