If you're in charge of writing or promoting content, you want it to be bulletproof. Great content can attracts visitors, leads, and hopefully customers, but how future-proof is your strategy? Are you still stuck on ranking for hundreds of keywords without some less-than-ideal organization?
If you said yes, you're not alone! It's time once again to adjust to Google's changing algorithm. This new change prioritizes topics over keywords. If you've run traditional inbound campaigns in the past, then you undoubtedly have a mountain of blogs, ebooks, and other content already published. All of this published content can easily be organized for the future of Google search.
Organizing For The Future
- Ungate your content offersYou or your firm have spent a ton of time and effort creating a masterful content offer, but it's hidden behind a form. PDF documents aren't usually indexed by Google's web crawlers, so all of this high quality content isn't even being appreciated!
- Set up your pillar page
- Choose your subtopics
- Final touches
We're on the cusp of an entirely new frontier of content marketing and the future is bright. Buckle in, learn all you can, and if you want to chat about it, let us know.