HW Creative Marketing Blog

John Cena, Marketing Expert

[fa icon="calendar'] September 27, 2017 / by Eric Daniel

John Cena is a world-famous wrestling personality, actor, and rapper, but his biggest success is probably in marketing. If you're a little skeptical about that fact, read on to find out more. We're right in the middle of Inbound 2017 and we can't wait for Cena to take the stage later today as a keynote speaker.

In 2002, Cena went from a generic character to rapper loved by SmackDown fans. He went on to be one of the marquee figures of the WWE, and has gained gained tremendous success with wrestling, acting, and charity work.

John Cena believes that emphasizing the authenticity of his personal branding is one of the most effective things he can do to grow goodwill. He wants his fans to know the real him. Therefore, he makes sure all of his social media posts are crafted by himself and not by a team.


This commitment to his personal brand has launched his popularity across different social media platforms. With more than 45 million Facebook fans, he’s now the most popular active US athlete on Facebook. Additionally, he’s one of the most followed athletes on Twitter with more than 9 million. The wide fan base Cena has accumulated over the years allows him to reach out to a large number of fans as quickly and directly as possible.

Cena intertwines his personal life and personal branding with marketing. Customers want a personal connection with a business owner, similar to how Cena’s fans want a personal connection with the WWE superstar himself. Cena even stars in the reality television series Total Bellas with his fiancée Nikki Bella which gives his fans even more access to the wrestling superstar’s personal life. Cena promotes transparency between himself and his fans to give his fans the feeling that they really know him.

Cena has also been known to rely heavily on storytelling. His WWE script and every action is planned down to a tee in order to appeal to his target audience. He has even put in the work to learn Mandarin to help him engage with the Chinese WWE fans better to help expand his popularity to different markets across the globe.


While he developed his career by being one of the biggest names in the WWE, Cena’s also gaining steam on the big screen. Vanity Fair recently named him one of the “Top 10 Most Surprising Stars of the Summer.” He starred in films such as “Trainwreck” and “Daddy’s Home 2”. Perhaps his next career move is to be a Hollywood mainstay.

Aside from being a WWE phenom, a star on the big screen, and having many business ventures, Cena spends a lot of his time devoted to charitable work. He’s the only celebrity to grant over 500 wishes for The Make-a-Wish Foundation and is the most requested wish granter for the organization. Cena has also raised money and awareness in the fight against breast cancer by being a strong supporter of the Susan G. Komen foundaion. Cena has even represented the organization in the ring by wearing apparel that promotes breast cancer awareness. 

In everything he does, John Cena gives it his all and stays genuine. Cena continues to build his brand by undertaking new endeavors, and staying true to himself during the whole journey.

If you want more news about the marketing field, check out our Pillar Page and the top product announcements of the week!


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Eric Daniel

Written by Eric Daniel