HW Creative Marketing Blog

Email Click Maps: HubSpot Tip of the Week

[fa icon="calendar'] May 2, 2017 / by Eric Hangartner

HubSpot's email click maps are a great way to visualize what links and CTAs are being clicked on in your email campaigns. Here's how to make the most of them:

1. Accessing email click maps

Viewing the click map breakdowns for your emails is easy. Within your HubSpot dashboard, go to Content>Email, select the email you'd like to view.  Keep in mind that email click maps are only available on emails sent after August 4, 2015.

Screen Shot 2017-05-01 at 9.19.03 PM.png

2. Understanding email click maps

The click map has percentage values assigned to each link or CTA in your email that indicates the percent of total clicks each received. Simply hover your mouse over the percentage and then see exactly how many people clicked it. This simple visualization makes it easy to notice trends and this data helps your team make future decisions about link and CTA placement within each email, their size, color and more./p> Screen Shot 2017-05-01 at 12.44.09 PM.png

 That's it!  HubSpot's email click maps are incredibily easy to understand and digest. Which is why you should be using them!

  New Call-to-action

Topics: HubSpot, Email Marketing

Eric Hangartner

Written by Eric Hangartner