If you're in charge of writing or promoting content, you want it to be bulletproof. Great content can attracts visitors, leads, and hopefully customers, but how future-proof is your strategy? Are you still stuck on ranking for hundreds of keywords without some less-than-ideal organization?
Running content campaigns for clients is pretty challenging. The time spent researching, writing, and organizing blogs and content offers can become overwhelming. At the same time, clients want to know return of this time spent on blogs and research was really worth the investment.
Search Engines Put Customers in Control
The internet forever changed the way the world works. Before search engines, advertisements were the only way the average consumer could find out that a product or service even exists, much less what it does or how it differs from similar products in the...