HW Creative Marketing Blog

Eric Hangartner

Eric Hangartner

Recent Posts

20 Ways to Streamline Your Ecommerce Checkout Process

June 5, 2017
By Eric Hangartner


The checkout process is the last barrier between your customer and their purchase. But too often customers abandon their carts due to unforeseen obstacles. Don’t let your customers change their minds by having a slow, clunky checkout process. Spending time streamlining your process is not only...

Read More [fa icon=long-arrow-right"]
 

HW Staff Spotlight: Garrett Arnold

May 31, 2017
By Eric Hangartner


Garrett Arnold is the newest addition to our team and this week's staff spotlight. We picked his brain to hear how he went from picky eater to food scientist, what made him fall in love with coffee, and why he goes hiking every weekend.

Read More [fa icon=long-arrow-right"]
 

Making Image CTAs: HubSpot Tip of the Week

May 24, 2017
By Eric Hangartner


Call-to-actions are the key to converting your website visitors into leads. So why not use them to their full potential? Go beyond basic buttons and see how using custom images can add variety and creativity to your CTAs: 

Read More [fa icon=long-arrow-right"]
 

Emojis in Email Subjects: HubSpot Tip of the Week

May 9, 2017
By Eric Hangartner


HubSpot's email editor now allows you to add emojis to your subject lines. Why should you care? Well, according to a report by Experian, emails with emojis had a 56% higher unique open rate than their counterparts. Here's how you can use emojis to improve the performance of your email campaigns:

Read More [fa icon=long-arrow-right"]
 

Top 10 Reasons for Shopping Cart Abandonment

May 4, 2017
By Eric Hangartner


If you own a web store, you’ve probably already experienced the frustrations of customer cart abandonment. But what exactly is keeping your customers from pulling the trigger? Here’s 10 of the top reasons for cart abandonment:

1. Too many extra costs.

Added fees are an online shopper’s worst...

Read More [fa icon=long-arrow-right"]
 

HW Staff Spotlight: Kate Moynahan

May 3, 2017
By Eric Hangartner


Here at HW, we love our interns and all the diverse skills and perspectives they bring. For this week's staff spotlight, we talked with our web intern, Kate Moynahan, to learn more about how she ties together all her unique interests.

Read More [fa icon=long-arrow-right"]
 

Email Click Maps: HubSpot Tip of the Week

May 2, 2017
By Eric Hangartner


HubSpot's email click maps are a great way to visualize what links and CTAs are being clicked on in your email campaigns. Here's how to make the most of them:

Read More [fa icon=long-arrow-right"]
 

5 Cart Abandonment Statistics That Will Shock You

April 19, 2017
By Eric Hangartner


Every ecommerce store has felt the frustrations of cart abandonment. But just how big of a problem is it? Here's 5 shocking cart abandonment stats that everyone with a web store needs to see:
  1. The average cart abandonment rate is 70%.

    There are many factors that influence shopping cart...

Read More [fa icon=long-arrow-right"]
 

HW Staff Spotlight: Luke O'Kelley

April 18, 2017
By Eric Hangartner


Here at HW, we pride ourselves on our staff's wide variety of backgrounds. Our Director of Accounts, Luke O'Kelley, is no exception. We sat down with Luke and learned more about his interesting childhood, passion for music, and his custom t-shirt business.

Read More [fa icon=long-arrow-right"]