HW Creative Marketing Blog

Garrett Arnold Receives Outstanding Workforce Leadership Award

November 7, 2017
By Eric Daniel


For the past seven years, we have seen incredible growth serving clients across the nation, building a team of over 10 full time employees and a far-reaching internship program that prepares students from the University of Georgia and the Clarke County School District.

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Everything You Should Know About HubSpot's Sales Pro Overhaul

September 27, 2017
By Eric Daniel


Managing your sales activities is about to get much easier thanks to major enhancements to HubSpot's Sales Professional Tier that debuted at INBOUND 2017. Whether you’re a current user or are just interested in exploring the new capabilities of Sales Pro, we’ve got the latest scoop.

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Everything To Know About HubSpot Conversations And HubSpot Success

September 27, 2017
By Eric Daniel


What’s the most important component of your growth strategy? Innovative products? Better branding and marketing? Cutting-edge tactics in business development and sales? We're right in the middle of the Inbound 17 conference and HubSpot has just launched two new tools that help with better...

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John Cena, Marketing Expert

September 27, 2017
By Eric Daniel


John Cena is a world-famous wrestling personality, actor, and rapper, but his biggest success is probably in marketing. If you're a little skeptical about that fact, read on to find out more. We're right in the middle of Inbound 2017 and we can't wait for Cena to take the stage later today as a...

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5 Things You Didn't Know About Michelle Obama

September 26, 2017
By Eric Daniel


HubSpot's Inbound 2017 conference is under way and the former first lady, Michelle Obama is today's keynote speaker. She's known as a world-class communicator, advocate for global education, and an example for leading with openness and inclusivity. She also single-handedly made vegetables cool...

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How To Set Up Facebook Lead Ads Through HubSpot

September 26, 2017
By Eric Daniel


Facebook Lead Ads are the newest way to capture high quality leads in the place where your customers are spending the most time – and they don't even have to leave the platform. You can create custom forms inside Facebook that automatically populate with a user's Facebook data. If set up...

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How Pillar Pages Create Leads

September 26, 2017
By Eric Daniel


We're on the cusp of an entirely new methodology for content marketing: Pillar Pages. You can think of these pages as long form content about a specific topic backed by a healthy array of subtopics (short blogs). All the subtopics are linked to the Pillar Page and vice versa by the same keyword.

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Reorganizing Clients' Existing Content For The Future

September 26, 2017
By Trevor Bachman


If you're in charge of writing or promoting content, you want it to be bulletproof. Great content can attracts visitors, leads, and hopefully customers, but how future-proof is your strategy? Are you still stuck on ranking for hundreds of keywords without some less-than-ideal organization?

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Top Five HubSpot Product Announcements Made at INBOUND 17

September 26, 2017
By Eric Daniel


It's an exciting time at HW and in the Inbound Marketing world right now. INBOUND 2017, the largest Inbound Marketing conference in the world kicked off yesterday, and there are dozens of new HubSpot product updates that have been announced that we can't wait to tell you about.We've spent a...

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How To Pitch Pillar Content To Your Clients

September 26, 2017
By Trevor Bachman


Running content campaigns for clients is pretty challenging. The time spent researching, writing, and organizing blogs and content offers can become overwhelming. At the same time, clients want to know return of this time spent on blogs and research was really worth the investment.

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