How to Use Google For Jobs to Recruit for Your Business

[fa icon="calendar'] June 23, 2017 / by Eric Daniel

Google states that its mission is to “...organize the world's information and make it universally accessible and useful.” Their most recent foray into organization focuses on jobs, both for people seeking employment and businesses recruiting new employees.

If you're the owner or marketer for a small business, at some point you've had to spread the word about new job openings. Hiring new employees takes time and money, and the costs increase as you pay to post your openings on social media and various job recruiting sites.

Luckily, you're not alone in the struggle to find fresh, new talent. According to a recent survey, a whopping 46% of HR managers struggle to find good candidates. However, the inherent difficulty of the hiring process creates a unique opportunity for innovation.

Enter: Google for Jobs

With a recent upgrade to its cloud processing units, the team at Google has focused their artificial intelligence prowess on the realm of job searching. If you're curious about how it works, start by typing in "jobs near me" in the Google search bar.

 

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The Google for Jobs tool lets you search for jobs across most major online job boards including Monster, LinkedIn, Facebook, ZipRecruiter, Glassdoor, and more. Hundreds of job boards are now organized at your fingertips, with options to filter and sort results by industry, post date, city, employer, and other factors.

Unlike a typical Google search, Google for Jobs won't suggest results based on what it already knows about you. This means that, as a job seeker, you will given a wide breadth of options and won't be restricted only to jobs that an algorithm thinks you will like.

Instead, you'll be presented with a variety of jobs that might suit you, while the wealth of sorting options will allow you to fine-tune your search should you choose to do so. Just keep in mind that Google doesn't aid or process applications.

For recruiters, it's worth noting that Google for Jobs won't be competing with Monster and other job sites any time soon. The service was built to help connect people to the right job, not to hire them, so you'll still be responsible for creating and processing any applications you receive.

The search engine giant also doesn't plan to let you post jobs directly to its search features, so in the meantime Google for Jobs is best viewed as a useful tool and not a one-size-fits-all hiring solution.

With that said, as an employer, you'll gain access a host of free benefits. Any work you've done across internet job boards now gives you a prominent place in the search results.

As with any search engine, proper use of keywords and search engine optimization is vital to long-term success. By filling out as much information as possible about your company and the position, you'll rank higher in search results, which results in a better chance of being discovered by job seekers.

However, the real strength of Google for Jobs isn't the quantity of applicants your post will get. The nature of Google's search algorithms means that a well-optimized job posting will see the most traffic from people searching for exactly what your company has to offer.

In other words, Google for Jobs will not only help you find a higher number of prospective employees, it will help you find better, more-qualified employees. You also might see a nice increase in traffic to your site from these new applicants looking for information.

How to set up Google For Jobs

  • If you already use popular job sites like Monster, ZipRecruiter, or Glassdoor, or post listings on social media like Linkedin or Facebook, you're all set!
  • If you want your own website's job data to be in a listing, you need to mark your listings with job posting structured data. You might want to do this for further customizing what details an applicant sees. This step involves:
    • Allowing Google to crawl your site frequently
    • Adding job data to your site. (Example code)
    • Keeping Google notified about changes to your sitemap

All of this may sound tedious, but keep in mind that you aren't required to add information to your site to appear in Google for Jobs rankings: social media and job boards will do the trick. Any extra information added to your own domain just helps applicants reduce the number of clicks from search to application.

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Above is an example of hosting job data on your website vs. on a job board. It's a subtle difference, but you might want to consider this option if you want to control where people are applying from.

Other than the technical aspect, Google for Jobs makes your role as a recruiter is pretty simple: keep updating job boards regularly, make sure your information is up to date, and provide your applicants (and Google) as much information as possible so others can find you.

Your perfect applicant is out there; Google for Jobs can help them find you.

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Eric Daniel

Written by Eric Daniel