The checkout process is the last barrier between your customer and their purchase. But too often customers abandon their carts due to unforeseen obstacles. Don’t let your customers change their minds by having a slow, clunky checkout process. Spending time streamlining your process is not only...
Garrett Arnold is the newest addition to our team and this week's staff spotlight. We picked his brain to hear how he went from picky eater to food scientist, what made him fall in love with coffee, and why he goes hiking every weekend.
Call-to-actions are the key to converting your website visitors into leads. So why not use them to their full potential? Go beyond basic buttons and see how using custom images can add variety and creativity to your CTAs:
Ah, blogs. They have long lived as the apex of online marketing, but the status quo is being challenged. Brands are not only wanting to attract an audience, but also point other audiences in their direction. This post will show how social media is offering more original content mediums for...
HubSpot's email editor now allows you to add emojis to your subject lines. Why should you care? Well, according to a report by Experian, emails with emojis had a 56% higher unique open rate than their counterparts. Here's how you can use emojis to improve the performance of your email campaigns:
1. Too many extra costs.
Added fees are an online shopper’s worst...
Here at HW, we love our interns and all the diverse skills and perspectives they bring. For this week's staff spotlight, we talked with our web intern, Kate Moynahan, to learn more about how she ties together all her unique interests.
HubSpot's email click maps are a great way to visualize what links and CTAs are being clicked on in your email campaigns. Here's how to make the most of them:
The average cart abandonment rate is 70%.
There are many factors that influence shopping cart...
Here at HW, we pride ourselves on our staff's wide variety of backgrounds. Our Director of Accounts, Luke O'Kelley, is no exception. We sat down with Luke and learned more about his interesting childhood, passion for music, and his custom t-shirt business.