A Mosquito Free Summer With Breda Pest Management

July 31, 2017
By Luke O'Kelley


HW doesn't brag often, but every year we like to highlight one of our most successful client projects to show what's possible with inbound marketing.

This year we would like to highlight our work on our campaign "A Mosquito Free Summer" with Breda Pest Management in Loganville, GA. This post...

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How to Use Google For Jobs to Recruit for Your Business

June 23, 2017
By Eric Daniel


Google states that its mission is to “...organize the world's information and make it universally accessible and useful.” Their most recent foray into organization focuses on jobs, both for people seeking employment and businesses recruiting new employees.

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20 Ways to Streamline Your Ecommerce Checkout Process

June 5, 2017
By Eric Hangartner


The checkout process is the last barrier between your customer and their purchase. But too often customers abandon their carts due to unforeseen obstacles. Don’t let your customers change their minds by having a slow, clunky checkout process. Spending time streamlining your process is not only...

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HW Staff Spotlight: Garrett Arnold

May 31, 2017
By Eric Hangartner


Garrett Arnold is the newest addition to our team and this week's staff spotlight. We picked his brain to hear how he went from picky eater to food scientist, what made him fall in love with coffee, and why he goes hiking every weekend.

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Making Image CTAs: HubSpot Tip of the Week

May 24, 2017
By Eric Hangartner


Call-to-actions are the key to converting your website visitors into leads. So why not use them to their full potential? Go beyond basic buttons and see how using custom images can add variety and creativity to your CTAs: 

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How to Use Social Media to Decentralize Your Content Strategy

May 16, 2017
By Eric Hangartner


Ah, blogs. They have long lived as the apex of online marketing, but the status quo is being challenged. Brands are not only wanting to attract an audience, but also point other audiences in their direction. This post will show how social media is offering more original content mediums for...

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Emojis in Email Subjects: HubSpot Tip of the Week

May 9, 2017
By Eric Hangartner


HubSpot's email editor now allows you to add emojis to your subject lines. Why should you care? Well, according to a report by Experian, emails with emojis had a 56% higher unique open rate than their counterparts. Here's how you can use emojis to improve the performance of your email campaigns:

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Top 10 Reasons for Shopping Cart Abandonment

May 4, 2017
By Eric Hangartner


If you own a web store, you’ve probably already experienced the frustrations of customer cart abandonment. But what exactly is keeping your customers from pulling the trigger? Here’s 10 of the top reasons for cart abandonment:

1. Too many extra costs.

Added fees are an online shopper’s worst...

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HW Staff Spotlight: Kate Moynahan

May 3, 2017
By Eric Hangartner


Here at HW, we love our interns and all the diverse skills and perspectives they bring. For this week's staff spotlight, we talked with our web intern, Kate Moynahan, to learn more about how she ties together all her unique interests.

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Email Click Maps: HubSpot Tip of the Week

May 2, 2017
By Eric Hangartner


HubSpot's email click maps are a great way to visualize what links and CTAs are being clicked on in your email campaigns. Here's how to make the most of them:

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